meet-hoka

Born in the mountains, we bring joyful performance to every kind of mover, everywhere.

Welcome to HOKA

At HOKA, our goal is to inspire people to move. We want to empower all athletes to act fearlessly and creatively, to drive forward with purpose and passion – and with an “always-on” mindset for innovation and thinking outside the box, we craft bold and unexpected new solutions for athletes of all types.

We aim to amplify voices and help provide access to running, walking, fitness and the outdoors. We believe everyone is an athlete. And however you find joy in movement, HOKA has your back.

Where We Came From

HOKA was born in the French Alps in 2009, when two athletes set out to design a running shoe that made downhill running feel like flying. Their unique shoe quickly won over elite ultramarathoners and it wasn’t long before word was out. The rest, as they say, is history.

“Radical change often comes about in trying to solve a simple problem. Our original goal was the improve endurance race times by designing a shoe to go downhill faster. In doing so, we inadvertently reinvented the running shoe.”

HOKA Co-Founders Jean-Luc Diard and Nicolas Mermoud

What Makes Us Different

Wearing our shoes is a feeling unlike any other. Enhanced cushioning and a meticulously-engineered midsole provide a smooth, soft and efficient ride. Click below to learn about the technologies that make our footwear one-of-a-kind.